Not for everyone

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Hey, Reader,

One of the things I love about big-hearted entrepreneurs, authors and service providers is how you want the best for everyone. You don't want someone to feel left out.

I see this in my ministry role when new group leaders need to write their group description and articulate who would be a good fit and who would not.

In larger group settings, I see this occur when people are prompted to divide into groups of 3 for accountability mini-groups.

This angst also happens in business when you need to niche down your business model,
client focus
or course creation.

Someone will tell you to choose a type of person to focus on, and your heart-centred self feels torn.

On one hand, you instantly know the kind of person who rubs you the wrong way and who you don't want in your circle.

You also know the kind of person you'd love to have in your circle. But that feels unkind to say aloud!

A horrible feeling of being the kid standing alone in a field, the last one picked for any team or club, floods your memory.

You wouldn't wish that on anyone.

So you say, "This is for anyone."

Fortunately, choosing a niche or focus for the group or program isn't at all like leaving a kid feeling left out and unwanted on a soccer field.

Instead, your purposeful focus empowers and invites people to choose what they want to align with. It's all about how you communicate it.

Knowing the person who would love what you're offering also applies to anyone writing a book.

When I meet an aspiring author who wants to tell me about their book idea, one of the first questions I ask is:

"Who is your book for?"

Most often they reply, "It's for anyone!"

They have no idea how much this lack of clarity will cause their book journey will wander, sputter and stall, and bring disappointment or confusion.

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If you've thought, "My book is for anyone," consider these reasons why it will be wise for you to focus on one kind of person while you're writing and marketing your book:

• Clarity of Message: Focusing on a specific audience allows you to have a clear and targeted message. You can tailor your content, language, and examples to resonate more deeply with people who have that particular interest or struggle, making your message deeply impactful.
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• Connection with Readers: Writing for a specific audience helps you create a stronger emotional connection with your readers. When people feel that a book speaks directly to their needs, interests, or experiences, they are more likely to engage with and appreciate the content.

• Increased Relevance: Understanding your ideal reader enables you to address their specific challenges, interests, and questions. This relevance can make your book more valuable and meaningful to your ideal readers.
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• Focused Writing Process: Knowing your ideal reader helps streamline the writing process. You can make more intentional choices about the tone, style, and content of your book, resulting in a more cohesive and focused final product.
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• Niche Authority: Focusing on a specific niche or target audience allows you to establish yourself as an authority in that particular area. This can enhance your credibility and influence within that community, which helps bring your desired impact for these readers.

• Marketing and Promotion: When you know your ideal reader, it becomes easier to identify and reach your target audience through marketing efforts. You can tailor your promotional strategies to effectively reach the people who are most likely to be interested in your book.
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• Better Feedback and Reviews: Targeting a specific audience means you're more likely to receive feedback from readers who are genuinely interested in your content. This can lead to more constructive feedback and positive reviews, as you've delivered what your audience was seeking. These reviews help like-minded readers know if your book is what they're looking for.
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• Increased Sales Potential: By meeting the specific needs of your target audience, you increase the likelihood of your book resonating with them. This can translate into better sales, as readers are more likely to invest in (and recommend) a book that directly addresses their pain or interests.

So... who would YOUR book be for? Drop me a line and let me know! Maybe I know someone who's looking for exactly what you're writing...

Cheering you on,

Emily Grabatin

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PS: Want to know more about how to make your book writing and publishing journey easier in 2024? I'm working on a mini course just for you! Hit reply and let me know if you'd like to be added to the waiting list!

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